HOW OFFICE SPACE DESIGN CAN IMPACT CORPORATE CULTURE AND BRAND IMAGE
It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team.
An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image.
Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office.
Some basic aspects that make a difference include:
Layout design
The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind.
Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required.
Comfort
We spend the better part of life at work; more than 40 hours per week in office. So naturally, feeling comfortable is essential for overall wellbeing and productivity. Office designers need to build in elements that build a sense of comfort — such as ergonomic furniture, sit-stand desks, flexible work spaces, lounging or breakout areas, writable surfaces, safety systems, appropriate lighting, cooling, etc.
Lighting
Lighting is a vital element of office design. Poor lighting adversely affects wellness and productivity while fluorescent lighting can increase stress levels and cause headaches. Research shows that working in artificial lighting makes people drowsy and exposure to natural light makes them feel alert. So ideally, natural light should be incorporated as much as possible.
Modern office automation helps control lighting in offices. Whether your lighting system includes incandescent, fluorescent, or LED lamps and luminaires, modern controls allow you to enhance comfort, ensure the safe navigation of spaces, and save energy.
Accoustics
Brainstorming is the buzzword today, so facilitating this activity is an important aspect when defining your office space. But when people come together to share ideas, it can get really noisy — especially in an open plan office which is the popular choice these days! Therefore it’s advisable to create areas where teams can huddle without disturbing the other teams who need a quiet workplace. Booths, movable partitions, high-back chairs can help keep the noise down.
Off-work zones
Every worker needs short breaks from the office routine. No one wants to be glued to their desk from the time they arrive to the time they punch out. Today, with greater proportion of younger people in the workforce and with the emphasis on creativity and innovation, people need a zone to ‘break away’ from work. Providing a private space for quiet contemplation and separate breakout area with comfortable seating for discussions, pool table, chess board or even a small gym will help refresh spirits, uplift mood, maintain wellbeing and make employees feel valued.
These are some of the elements involved in creative office branding design. It’s a challenging field calling for multi-disciplinary skills such as architecture, interior design, graphic art, construction, and many more. An experienced, Creative Office Branding agency such as Interics Designs can help.
For office interiors, our team of Architects, Interior Designers and Space Designers develop office spaces that connect the users with the brand. Our fully integrated Interior Design Services provide end-to-end Workplace Solutions in terms of Layout Feasibility, Material Specifications, Furniture Selection, etc.
We are a corporate office branding agency offering creative space branding design services and retail branding services, as well as factory branding services. We specialize in branded environments, designing exclusive spaces for a variety of peer group requirements such as break-out areas, telephone booths, linear or specialized workstations, conference rooms, huddle spaces, etc.
Interics also handles Workplace Technology with skill. Contemporary spaces require high-efficiency services paired with optimal ergonomics. Human-centric Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation Solutions, etc. play an important role in workplace welfare, ensuring high efficacy throughout the employment lifecycle. Our comprehensive vendor management guarantees high-quality service implementation; while everyday processes like Lighting/HVAC, etc. can be streamlined with Automation Solutions. Energy Consumption Reports can also be generated that enable the user to conserve energy based on reported usage.
As a strategic brand consultancy, Interics Designs has the experience to design and execute workplace branding as well. With a mix of strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create ambience, uplift mood and influence productivity, Interics delivers effective workplace branding.
For office space branding services that can transform your office, contact Interics Designs today.
